Unlocking Success Strategies For Attracting 2 000 Attendees To Your Local Event
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Discover expert insights from David Shands on achieving event success, building relationships, and promoting your event effectively to draw over 2,000 attendees.
- David Shands shares insights on how to attract over 2,000 attendees to your local event.
- The importance of being good at what you do and building strong relationships for event success.
- Strategies for promoting events, including leveraging a podcast, community, and focusing on outcomes rather than speakers.
In this discussion with David Shands, we delve into the secrets of hosting a successful local event that attracts more than 2,000 attendees. Shands emphasizes the significance of expertise and relationship-building for event triumph, sharing his strategies for event promotion.
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Expertise Matters Shands begins by highlighting the importance of being exceptionally good at what you do. Hosting an event is a public endeavor where success or failure is evident to all. This inherent visibility can be discouraging, but he encourages individuals to persevere and focus on honing their skills.
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Building Strong Relationships Building relationships is another crucial aspect of event success. Over the years, Shands has cultivated a vast network, which ensures that people are eager to participate in his events. He points out that these connections often promote the event voluntarily, eliminating the need for constant persuasion.
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Strategies for Event Promotion Shands discusses his approach to promoting events. He initially leveraged a podcast by interviewing event speakers, believing that introducing the audience to these speakers would pique their interest. He gradually transitioned towards emphasizing the outcomes and knowledge attendees would gain rather than the speakers themselves. This shift in strategy led to a more outcome-focused promotion, where attendees bought tickets without knowing the speaker lineup, solely for the knowledge and community they would be part of.
Shands' journey and insights offer valuable lessons for anyone looking to host a successful local event.
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