In this guide, we'll delve into the process of setting up a conditional SMS drip campaign with the help of Zapier and Kixie. A conditional SMS drip campaign allows you to send automated text messages to prospects based on specific conditions, such as lead status or deal stage. This strategy ensures that your messages are sent at the right time to the right recipients, improving the effectiveness of your outreach efforts. Here's a step-by-step breakdown of how to create and implement a conditional SMS drip campaign.
Start with a Trigger
Automate the Initial Text Message
Implement a Delay
Check for Updated Criteria
Filter and Continue if Criteria Match
Repeat the Process
Customize for Different Cadences
Creating a conditional SMS drip campaign is a powerful way to automate your communication with prospects while ensuring that your messages are timely and relevant. By following these steps and customizing them to your CRM and objectives, you can optimize your outreach strategy for better results. Feel free to experiment with different cadences and criteria to find the most effective approach for your specific needs.
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