Creating Unforgettable Client Experiences Insights From A Social Media Expert
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Learn how to elevate your client's experience, create emotional connections, and design multisensory events. Discover the science of memory making and the art of reinforcing unforgettable experiences.
- The importance of creating memorable client experiences.
- The power of emotional connections with guests.
- Making events multisensory for better memory retention.
- The significance of reinforcing and remembering experiences.
- Enhancing post-purchase client experiences.
In this episode, we delve into the art of creating memorable client experiences with Phil Mershon, a director of Experience for Social Media Examiner. The discussion centers on the power of emotional connections, multisensory experiences, and the importance of reinforcing memories.
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The Power of Emotional Connections Phil Mershon emphasizes the significance of emotional connections in creating unforgettable client experiences. He shares a personal story from the Ritz Carlton that illustrates how every guest should be made to feel special and valued. Such emotional connections leave a lasting impact.
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Making Events Multisensory To enhance memory retention, Phil discusses the importance of engaging multiple senses at events. While visual and audio elements are commonly used, tapping into tactile and olfactory experiences can make events truly memorable. The power of touch and smell in forming lasting memories is highlighted.
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Reinforcing and Remembering Experiences Phil stresses the need for a plan to reinforce memories created at events. He mentions the "forgetting curve" and how without reinforcement, people can forget up to 90% of what they've learned or experienced within 30 days. A clear plan for post-event follow-up is crucial to ensuring lasting impact.
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Enhancing Post-Purchase Client Experiences The discussion extends beyond events to emphasize the importance of enhancing post-purchase client experiences. Even if you don't run events, the principles discussed in the episode can be applied to any business. Serving clients well and ensuring they have a positive post-purchase experience can lead to customer loyalty and positive word-of-mouth referrals.
This episode provides valuable insights for Christian CEOs, leaders, and anyone interested in creating lasting impressions and emotional connections in their interactions with clients and customers. It's a reminder that creating unforgettable experiences is not just about attracting clients but also about serving them well and making a lasting impact.
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