Succeeding As A Multi Unit Franchisee Sajib Singha S Story
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Learn how Sajib Singha, a former Yum! Brands employee, transitioned into the world of multi-unit franchising and the key factors that contributed to his success.
Sajib Singha's journey from working at Yum! Brands to becoming a successful multi-unit franchisee.
- Sajib Singha's career transitioned from working at Kentucky Fried Chicken in Dallas to becoming a multi-unit franchisee.
- He started his career at Yum! Brands, gradually progressing from a low-level chief manager to an assistant GM, and finally an operational manager.
- Sajib held two jobs simultaneously, working for Yum! Brands and part-time for JP Morgan Chase Bank.
- His desire to enter franchising led to a decade-long journey, exploring the right opportunity.
- Succeeding as a multi-unit franchisee involves managing various Quick Service Restaurant (QSR) brands.
- Singha emphasizes the importance of understanding the unique qualities of each QSR brand to maintain quality, staff, and customer service.
- Involving employees in the operation and decision-making process is essential for success, as it's not possible for the owner to be present in multiple locations simultaneously.
- Singha's background at Yum! Brands, combined with his hands-on experience, greatly contributed to his success.
- He follows a communal approach to business, actively engaging with the community, schools, churches, and catering businesses.
- Marketing skills are crucial for maintaining a thriving business throughout the year.
- People are the cornerstone of his business, and without a dedicated team, success is challenging.
- Starting with one franchise and moving to different brands requires a strong foundation and the ability to pass on responsibilities to others.
- Brand selection is influenced by factors such as Average Unit Volume (AUV), category exclusivity, and growth potential.
- Singha operates strictly within the Quick Service Restaurant (QSR) category.
- The selection process considers the economic viability, location numbers, AUV, growth plans, and market demand.
- Quality training programs are essential for molding employees and ensuring management's effectiveness.
- Singha values training and operational support when choosing a franchise, as it directly impacts the success of his business.
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