How To Gain Credibility And Media Coverage Insights From Mickie Kennedy
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Learn from Mickie Kennedy, founder of eReleases, how to boost your credibility and secure media coverage through strategic press releases. Discover the power of taking a unique angle and building relationships with local media.
- Mickie Kennedy, founder of eReleases, shares insights on gaining credibility and media coverage.
- Press releases are powerful tools for enhancing credibility and gaining media attention.
- Approach press releases from the perspective of journalists and focus on newsworthy angles.
- Mickie recommends targeting local media to practice pitching and building relationships.
- Utilizing a wire service like eReleases can broaden your reach and increase the likelihood of pickup.
- Strategic press releases with unique angles and stories are more likely to gain media attention.
- Taking a contrarian viewpoint on industry trends can make your press release stand out.
- Providing detailed information and story elements in your press release can help journalists create compelling articles.
In this informative discussion with Mickie Kennedy, the founder of eReleases, we delve into the art of gaining credibility and securing media coverage. Mickie Kennedy has over 22 years of experience in the public relations industry and is well-versed in the importance of press releases as powerful tools for enhancing credibility. He emphasizes the need to approach press releases from the perspective of journalists and highlights the significance of offering newsworthy angles and stories. One key piece of advice is to target local media, which provides an excellent opportunity to practice pitching and build valuable relationships.
Moreover, Mickie recommends utilizing wire services like eReleases, which can significantly broaden your reach and increase the likelihood of your press release being picked up. He stresses the importance of crafting strategic press releases with unique angles and stories, making them more appealing to journalists.
Another valuable tip shared by Mickie is the advantage of taking a contrarian viewpoint on industry trends. While it may seem counterintuitive, providing a different perspective on a popular topic can make your press release stand out and capture the attention of journalists who are looking for diverse viewpoints.
Lastly, Mickie emphasizes the need to provide detailed information and story elements in your press release. This approach helps journalists create compelling articles, as they rely on a strong story arc to engage their readers.
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