Creating An Effective International Content Strategy Insights From George Chasiotis Minuttia
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Learn how to develop a successful international content strategy with George Chasiotis, the managing director of Minucia. Discover the importance of diversifying traffic sources, lowering customer acquisition costs, and providing a cohesive user experience for global audiences.
- International content strategy involves planning, creating, and managing content for diverse global audiences while considering cultural differences.
- It helps diversify traffic sources, lower customer acquisition costs, offer a cohesive user experience, and ensure culturally appropriate content.
- There are three approaches to international content strategy translation, localization, and internationalization.
- Localization efforts by companies like Ahrefs and Feed's Video demonstrate the effectiveness of this strategy.
- International keyword research is a crucial step, involving analysis of existing content and identifying new opportunities.
In this extensive discussion, George Chasiotis, the managing director of Minucia, and founder of GrowthWaves, explores the intricate world of international content strategy. He emphasizes the significance of planning, creating, and managing content to engage diverse global audiences while respecting cultural differences. Key takeaways include the advantages of diversifying traffic sources, lowering customer acquisition costs, ensuring a cohesive user experience, and maintaining culturally appropriate content. Three main approaches to international content strategy—translation, localization, and internationalization—are discussed, with examples illustrating their effectiveness. The conversation delves into the crucial step of international keyword research, emphasizing the analysis of existing content and the identification of new opportunities.
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