5 Ways To Unlock Google Ad Grants For Nonprofits A 2024

<ul> <li> Unlock Google Ad Grants for Nonprofits A Step-by-Step Guide to Free Advertising </li> </ul>

Applying for Google Ad Grants for your nonprofit is easier than you think. Follow our simple two-step guide to get free advertising and reach your goals.

Learn how to apply for the Google Ad Grants program for nonprofits.
Understand the simple two-step application process.
Ensure eligibility and gather the necessary information before applying.

In this guide, we will walk you through the process of applying for Google Ad Grants, a fantastic opportunity for nonprofits to receive free advertising. This program can significantly boost the online presence of your organization and help you reach your goals. Sam, the head of online marketing at Elevation, provides clear and concise instructions on how to complete the application, ensuring that you don't miss out on this valuable resource.

Step 1 Determine Eligibility Before diving into the application, it's crucial to verify your nonprofit's eligibility for Google Ad Grants. You can take a Google Grant eligibility quiz to confirm your status. This step is essential because only eligible nonprofits can benefit from the program.
Step 2 Gather Required Information To streamline the application process, ensure you have all the necessary information at hand. This includes your organization's EIN or nonprofit ID, physical address, online contact information, and details about your industry and mission.
Step 3 Apply for Google for Nonprofits The first part of the application process involves applying for Google for Nonprofits. You can complete this step on the Google for Nonprofits website. The application typically takes less than 10 minutes if you have all the required information ready.
Step 4 Verification by Tech Soup After submitting your application, Tech Soup, a nonprofit organization that verifies nonprofit status, will reach out to the contact person you provided during the application. You may need to provide your 501(c)(3) determination letter. Within approximately two weeks, you will receive an email inviting you to join the Google for Nonprofits program.
Step 5 Activate the Google Ad Grant Once you're part of the Google for Nonprofits program, you can proceed to activate the Google Ad Grant. During this step, you will need to provide information about your website and share more details about your organization's marketing efforts. Pay close attention to the final page, where you must demonstrate your understanding of the grant requirements.
Step 6 Approval and Access to Google Ad Grants If your organization is approved for the grant, you'll receive an email invitation to access the Google Ad Grants account. This process usually takes only a few days. Once you have access, you can start running your ads and leveraging the benefits of the grant.
Potential Challenges It's possible that your organization has already applied for Google for Nonprofits or the grant in the past. In such cases, you may need to follow a separate process to regain access. Elevation's Google Grant Explainer series offers additional videos to help address these challenges.
Next Steps After gaining access to your Google Ad Grants account, the next step is to start creating and running your ads. You can check out the next video in Elevation's series for more guidance or get in touch with their team to learn about Google grant management options.

In conclusion, applying for Google Ad Grants for your nonprofit is a straightforward process that can provide you with a powerful advertising tool. By following these steps and ensuring your organization's eligibility, you can take full advantage of this fantastic opportunity to promote your cause and reach a wider audience. Don't miss out on the chance to make a difference with free advertising.

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