How To Craft Compelling Art Descriptions For Improved Sales Freelance Full Time Ep 135

Discover the significance of well-written art descriptions in boosting sales. Explore the four-step sales funnel and learn how to address customer queries and objections effectively. Get inspired by compelling description examples and understand their impact on your art sales.

• The importance of well-written and clear descriptions in selling art.
• The four-step sales funnel, with a focus on the description as step two.
• Addressing potential customer questions and objections in the description.
• Structuring a compelling description and providing examples.
• The impact of a well-crafted description on art sales.

In the world of selling art, crafting compelling descriptions is crucial. If your description lacks clarity, is poorly written, or lacks adequate photos, potential buyers may hesitate to make a purchase and turn to other sellers with more informative listings. In this episode, we delve into the importance of creating art descriptions that inspire buyers to add your art to their cart and complete the purchase.

The sales process can be seen as a four-step funnel, guiding potential customers from discovering your art to making a purchase. A well-optimized sales funnel increases the likelihood of a sale at each step. In a previous episode, we covered the first step creating searchable titles to attract more traffic. Now, we turn our attention to the second step – your art's description – and how it can either facilitate or hinder a sale.

To write an effective art description, it's essential to anticipate and address every question or objection a potential customer might have. Additionally, your listing should feature numerous high-quality photos showcasing your art from various angles and in different contexts. Failing to provide a clear, detailed description or adequate photos can leave customers uncertain about adding your art to their cart, leading them to purchase from competitors with more informative listings.

One key strategy is to conduct thorough research on your ideal customer, as discussed in the previous episode. This research should enable you to compile a list of potential questions your customers might ask before making a purchase. For instance, consider who the artwork is intended for and why the customer might want it. Does it serve as a gift for a special occasion, or is it meant to enhance their living space?

Other essential questions to address in your description include where the art can be displayed, the physical attributes of the artwork (colors, size, style, theme), whether it comes framed, shipping details (shipping time, service used, packaging), and, if applicable, file types for digital art prints. By weaving relevant keywords into your description, as you learned in the previous episode about titles, you can further enhance your listing's visibility in searches.

A well-structured art description typically follows a pattern. Start by explaining who the artwork is intended for and how it can enhance the customer's life or a specific occasion. This introduction should aim to excite the customer and convey the idea that you're speaking directly to a friend, convincing them to make this purchase for themselves or as a gift.

Next, delve into a more detailed description of the artwork, expanding on the information provided in the title. Describe its physical attributes in complete sentences, offering a comprehensive picture of the art. Finally, clarify the packing and shipping process, including how long it takes for the art to arrive.

To illustrate these principles, we provide examples of compelling descriptions that not only answer potential customer questions but also instill a desire to purchase

Example 1
Title Calming Seascape Art Print for Relaxation
Description This calming Seascape painting is sure to relax you after a long day. The color blue has been shown to produce a calming effect, perfect for a living room or bedroom. This is a highly realistic 16 x 20 art print of a woman swimming in water. Simply unroll this wall art print, place it in a colored frame of your choice, hang it on an empty wall, and let the relaxation begin. This art print ships rolled in a tube via USPS priority mail after 3 to 5 business days and will arrive in 3 to 7 business days.

Example 2
Title Pink Hibiscus Flower Framed Abstract Painting
Description Escape into these expressive brushstrokes through this floral painting, perfect for lovers of nature. This painting makes a perfect gift for her - for Mother’s Day, or any other holiday or birthday. This is an 11 x 14 framed abstract painting of a pink hibiscus flower. This white frame is made of wood. The artwork comes ready to hang. This original painting ships flat in a sturdy box protected with bubble wrap via UPS ground after 3 to 5 business days and will arrive in 3 to 7 business days.

Example 3
Title Festive Christmas Tree Digital Art Print
Description Want to make your own print to frame and hang in time for the holidays? This Christmas tree artwork is cute, wintry, festive and will get you and your family in the holiday spirits - it’s perfect for all the Christmas lovers in your life! This is a digital art print of a cartoon green and red Christmas tree offered in the following file types JPEG, PNG, tiff, and PDF. These high-quality files are 12000 x 12000 pixels, enabling you to blow this up as large as 24 x 36 inches. No physical print will be sent to you - instead, you can take these files to a local printer like Staples, or you can print them right at home on photo paper. Once you purchase these files, they will be sent to your email immediately where you’ll be able to download and use them right away.

Crafting such detailed and compelling descriptions addresses all customer inquiries, excites them about the purchase, and assures them that their chosen artwork will be delivered on time. Implementing these strategies is likely to boost your art sales significantly.

In conclusion, creating effective art descriptions is a vital aspect of selling art. By understanding the four-step sales funnel and addressing potential customer questions and objections, artists can increase their chances of making successful sales. By structuring their descriptions as outlined here and using the provided examples as a guide, artists can craft compelling descriptions that drive more buyers to add their art to their carts and complete the purchase. Give these techniques a try for at least 30 days and watch as your sales improve. If you still don't see the results you desire, consider exploring other factors impacting your sales, as discussed in episode 98. We hope you found this episode helpful, and we invite you to share your thoughts in the comments or reach out to us on Instagram @freelancetofulltime. Your support through likes, comments, and reviews on platforms like Apple Podcasts and Spotify is greatly appreciated, helping us reach more creative individuals with big dreams. Until next time, take care, and thank you for listening to the Freelance to Full-Time Podcast.

Remember, crafting compelling art descriptions can make a significant difference in your sales. Start implementing these strategies today to see your art business flourish.

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