How To Boost Revenue With Sms By Delivering Relevant Experiences
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Learn how SMS can increase revenue by delivering hyper-relevant experiences to customers. Discover the power of first-party and zero-party data collection and effective segmentation.
- SMS can help grow revenue for brands by delivering relevant experiences to customers.
- First-party and zero-party data collection is crucial for effective personalization.
- Segmentation is key to targeting different customer groups effectively.
Patrick from Attentive, with extensive experience working with over 8000 leading brands worldwide, shares insights on how to enhance SMS marketing for increased revenue. The key takeaways include
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Utilizing SMS for Revenue Growth SMS marketing can significantly contribute to a brand's online revenue when executed effectively.
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Data Collection in the Age of Privacy Regulations With changing privacy regulations, brands are shifting their focus to first-party data, such as website activity, purchase history, and engagement, to deliver relevant messages to their customers.
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Limitations of Personalization While personalization based on first-party data is a great start, it can have limitations. Brands must avoid bombarding customers with irrelevant information based on past purchases.
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Importance of Zero-Party Data Successful brands are actively seeking zero-party data directly from customers. This includes collecting preferences during email and SMS signups and using two-way text messaging to understand customers better.
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Effective Segmentation To make the most of the collected data, brands need to segment their subscriber lists. While the number of segments can be almost infinite, some segments have shown consistent success.
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Engaged Subscribers Staying in touch with engaged subscribers is crucial, and integrating behavioral insights into their messages can lead to quicker purchases.
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Lapsed Subscribers Contrary to popular belief, lapsed subscribers can be excellent targets for reengagement campaigns. Experiment with different lapse time intervals and offers to bring them back.
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Brand Loyalists Treat subscribers who spend the most with your brand as VIPs, offering them early access to sales and other perks.
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Targeting Specific Product Purchases By targeting customers who recently purchased specific products, brands can increase sales by suggesting complementary items.
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Custom Segmentation While tried and true segments are essential, brands need to explore their unique audiences. By examining the purchase behavior of high-value customers, brands can create campaigns that encourage second purchases of relevant products.
To dive deeper into personalized marketing strategies, brands can explore additional insights in the "Marketing Mix Personalization Strategies to Drive ROI" guide. For more marketing tips and helpful content, consider subscribing to Attentive's channel. If you're not using Attentive yet, they offer free demos to help you improve personalization in your SMS program.
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